Sample Email Templates

Using email to communicate with your friends, family, and coworkers about your fundraising efforts makes it fast and easy for people to contribute to Bay Area Wilderness Training on your behalf. In fact, some of our climbers use only email and social media strategies to meet their fundraising goal. We’ll leave that part to you.

In order for this to be an effective tool, you’ll need to follow all of the steps below. One email or letter is usually not enough these days with all the communication we receive. Climbers who reach and even exceed their goal most often utilize a combination of letters, emails, and social media strategies.

Primary Email Templates

Here’s how it works. If you choose not to send physical letters, you’ll want to use one of these email templates for your email list. Make sure to always send individual emails by personalizing them and addressing them to individual people.  Otherwise, it’s just spam and won’t be read.  Feel free to modify these emails to work for you.  Always be sure to personalize and fill in any information surrounded by [ ].  The more personal your email is, the better chance you will have of receiving a donation.

EMAIL TEMPLATE ONE

EMAIL TEMPLATE TWO

EMAIL-END OF YEAR

Follow-up Email

About ten days later, send this email to the same list, excluding those who have already donated or have already received a physical letter from you.

EMAIL FOLLOWUP

Final Email

About a week after that, send one final email. Don’t worry that you are being too pushy by sending another email. Many people simply put a fund-raising letter or email on their mental or physical to-do pile and accidentally forget about it. These people are often disappointed to realize that the opportunity to make a contribution has come and gone. So, go for it!

EMAIL FINAL

 
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