Sample E-mail Templates

Using e-mail to communicate with your friends, family and co-workers about your fundraising makes it fast and easy for people to contribute to Bay Area Wilderness Training on your behalf. In fact, some of our Climbing for Kids fundraisers use only e-mail and social media strategies. We’ll leave that decision to you.

In order for this to be an effective tool, you’ll need to follow all of the steps below. One e-mail or letter is usually not enough these days with all the communications we receive. Climbers who reach and even exceed their goals most often utilize a combination of letters, e-mails and social media strategies.

Primary E-mail Templates

If you choose to send e-mail solicitations, you can use one of these templates to reach out to your list of potential donors. Make sure to always send individual e-mails, personalizing them and addressing them to individuals. Otherwise, your messages are likely to be viewed as spam by e-mail hosts and/or your recipients. Feel free to modify these templates to work for you, and always be sure to fill in any information surrounded by brackets. The more personal your e-mail is, the better chance you will have of receiving a donation.




Follow-up E-mail

About ten days later, send this e-mail to the same list, excluding those who have already donated or have already received a physical letter from you.


Final E-mail

About a week after that, send one final e-mail. Don’t worry that you are being too pushy by sending another e-mail. Many people simply put a fundraising letter or e-mail on their to-do list but accidentally forget about it. These people are often disappointed to realize that the opportunity to make a contribution has come and gone, so remind them to give!


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